OUR CRISIS. OUR COMMUNITY. OUR PLEDGE. OUR VICTORY.

Defeating the OPIOID CRISIS through the pledge of each citizen in every community in every county in Tennessee.

Carry Naloxone Billboard

The Smith County Drug Prevention Coalition has installed a billboard communicating, "Don't Run! Call 911! - TN Law Protects You! - Carry Naloxone, Save a Life -Prevent Opioid Overdose. This billboard is visually striking because of the high contrast between yellow and black. Having a billboard in a local Tennessee community is an good start on helping all citizens talk about preventing opioid overdose. Marketing theory suggests that an advertisement must be seen about 7 times before it starts to register with the intended target audience. Consider one billboard as one of seven needed messages to "reach" the customer.